Ducab: Sustainability Strategies Masterclass

Date: 24 – 25 June, 2012

Arabia CSR Network has introduced customized trainings for organizations to develop and enhance their CSR strategies and implementation. The first of these in-house trainings was provided to UAE-based Dubai Cable Company (Private) Ltd.

“I have immense respect for Ducab in that it is a company that has grown along with UAE. Over the years it has significantly expanded its production capacity and also embellished its portfolio by taking on world class projects. There is much that Ducab can do to enhance its contribution to the UAE and the region and to stand out as a world class champion for sustainable manufacturing,” said Habiba Al Marashi, President of Arabia CSR Network and the UN Global Compact GCC Network.

Ducab has always placed importance on quality in its organization and is certified to ISO 9001: 2008 quality management systems and ISO 14001 environmental management systems. Ducab is a three-time winner of the Dubai Quality Award (2004 & 1998 (Gold) & 1994). It has implemented manufacturing and business excellence programs involving Six Sigma, Kaizen and benchmarking with the world’s leading organizations.

Ducab places utmost emphasis on the quality and excellence of its products and services, which are used in high profile projects such as the Bahrain Formula 1 track, Burj Al Arab, Delhi Metro, Dubai Metro, Palm Jumeirah, Ras Laffan Qatar, The Dubai Mall and many more. The company also strives to be the lowest cost, highest quality cable manufacturer in the world and thus generate the necessary income to satisfy the aims and aspirations of its shareholders, employees and the community in which it operates.

“We have always realized the importance of Corporate Social Responsibility. At Ducab, we have introduced many programs and initiatives that benefit our employees, the environment and our communities. We would like to enhance our knowledge by following best practices and becoming an inspiration to others by developing a thorough sustainability plan,” said Ashish Chaturvedy, Marketing Manager at Ducab. “Our aim is to be a CSR leader in the region and, through this course organized by Arabia CSR Network, we would like to re-affirm our commitment to a green tomorrow,” he added.

The training was conducted by Ralph Thurm, a jury member of the prestigious Arabia CSR Awards, which is currently in its fifth cycle of collecting and assessing applications from organizations across the Arab world. “The manufacturing sector has immense opportunities to become sustainable for bottom-line profits as well as have minimal environmental impacts and positive social contribution, and I feel that the Arabia CSR Network is in a frontline position to provide such trainings to companies in the Arab world, such as Ducab,” said Thurm.

In-house trainings are one of many services that the Arabia CSR Network offers. ACSRN also provides general ‘CSR Strategy and Leadership’, ‘Sustainability Report Writing’ and other training courses to assist companies to become positive corporate citizens in a region where CSR is still on the backburner.

The training was attended by a 16 member CSR committee that Ducab has recently established to implement the company’s CSR strategy. The committee is represented by key staff members from almost all departments that will contribute to drive sustainable performance in the entire company of almost 1000 staff members.