- To demonstrate commitment to the global sustainable development agenda in the Arab region
- To contribute to the national initiative for sustainable development in the Arab countries
- To position the Arab region as a leader in Business Excellence and CSR
- To promote the voluntary adoption of CSR policies and practices among businesses in the Arab region
- To showcase examples of best practice CSR activities undertaken by corporate organizations and public sector enterprises in Arab countries
- To identify benchmarks and key indicators of sustainable growth in the Arab region
- To develop a regional databank of CSR case studies to boost research into CSR
- To develop a network for liaison and partnerships with entities that are engaged in CSR programs at national, regional and global levels
