- To demonstrate commitment to the global sustainable development agenda
- To contribute to the national initiative for sustainable development in the UAE
- To position the UAE as a leader in Business Excellence and CSR in the region
- To promote the voluntary adoption of CSR policies and practices among businesses in the region
- To showcase examples of best practice CSR activities undertaken by corporate organizations and public sector enterprises
- To identify benchmarks and key indicators of sustainable growth
- To develop a national databank of CSR case studies to boost research into CSR
- To develop a network for liaison and partnerships with entities that are engaged in CSR programs at national, regional and global levels